Milwaukee (February 1, 2010) Harley-Davidson has extended its Competitive Bike Exchange trade-in program launched last December through February 28, 2010. The incentive program offers customers who trade-in an eligible non-Harley-Davidson brand motorcycle a credit of $500 above the dealer-negotiated trade-in value towards the purchase price of a new untitled Harley-Davidson motorcycle.
“If the bike in your garage is not the bike in your head, this offer makesit a little easier to purchase the bike of your dreams,” said Dino Bernacchi, Harley-Davidson Advertising and Promotions Director. “It’s just one more way Harley-Davidson ..read more
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For the Buell and MV loyal, Harley-Davidson’s latest earnings report should provide all the information as to why the Milwaukee manufacturer had to close and sell those brands respectively. Reporting a nearly 90% loss in annual income, Harley-Davidson earned only $70.6 million in 2009, compared to the $684.2 million Harley earned in 2008, which results in a staggering loss of income for the iconic motorcycle company.
For Q4 of 2009, Harley-Davidson actually operated in the red, and lost $218.7 million in net income by staying in business (Asphalt & Rubber actually made ..read more
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The Harley-Davidson Sportster Forty-Eight (or is it 48?), has made its way out of Milwaukee in time for the 2010 model year. Based on the Sportster 1200 platform, the Forty-Eight is the latest addition to Harley’s “custom” offering. It differs from its Nightser et al counterparts with a bobber meets cafe racer appeal, but keeps the ubiquitous orange and black color schemes.
Fatties on the front and rear rims, the black on polish Forty-Eight gets its motivation from the 1200cc Evolution v-twin motor that’s wedged into the Sportster chassis. The bike is ..read more
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In consideration of new AMA rules for Class C racing, a new Sportster®-based motorcycle, the XR-750 racer is introduced in 1970.
In 1970 on the Bonneville salt flats near Wendover, Utah, racer Cal Rayborn breaks the world record for land speed set by a motorcycle. The vehicle is a sixteen foot streamliner powered by a single Sportster engine, and averages just over 265 mph.
In response to the customizing craze in 1971, Harley-Davidson introduces the ..read more
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In 1960 the Harley-Davidson Topper motor scooter is introduced and is the only scooter platform the Motor Company ever produced.
Harley-Davidson purchases a half interest in Aeronatica-Macchi, forming Aermacchi Harley-Davidson, a European division that will produce small, single cylinder motorcycles.
In this year of Brad Andres’ 1st place finish at the Daytona 200, the top 14 finishers are also riding Harley-Davidson 750 KR models.
The Sprint Model was introduce in 1961.
In 1962 Harley-Davidson purchases 60 percent ..read more
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